Why is Social Media Marketing for Businesses so Undeniably Important?
It’s simple, your business needs a social media presence. Regardless of the size of your business, social media is essential for your business’ marketing strategy. Social media marketing is one of the most versatile and budget-friendly strategies. Any business can use this to reach their target audience and increase sales over time. That is why 97% of marketers use social media marketing to reach their target audiences. All businesses should be taking advantage of social media marketing as it is a quick, economical and efficient way of reaching a large amount of the world’s population.
Social media marketing increases brand awareness
All it takes is a few hours per week and your social media marketing efforts will increase your brand visibility and heighten your user experience. Having social media pages will greatly benefit your business and can generate a broad audience in no time. Not to mention, it’s free to create a business profile on all the major social networks, so you have nothing to lose.
One massive bonus when it comes to social media marketing is that almost all platforms are free for you to sign up. Therefore, there is no excuse for you not to use social media as a marketing tool.
Social media marketing generates a conversation around your brand
A powerful social media marketing plan will create conversation about your brand, products, services and partners. Social media initiates the conversation for immediate interaction, building of relationships and consumer loyalty.
Builds Customer Loyalty
Building brand loyalty for free… what could be better?
Consumers follow and interact with the brands they enjoy and 53% of consumers who follow your business are inclined to be loyal to your business. Moreover, if consumers are loyal they’ll increase your traffic.
Social media marketing refers traffic to your site or blog
Social media marketing can aid in sending consumers directly to your site or blog. Don’t have a blog? Take a look at the Reasons Why Your Business Website Needs a Blog. Not all of your traffic will come solely through search engines. Social media platforms provide you with more diverse inbound traffic.
Show your authenticity through your social media channels
Consumers aren’t impressed by dry, corporate-style social media posts. Rather let your brand’s character radiate through all the things you share on social media. What do you want your brand’s voice to sound like and how does it represent your business? It is very important to find your brands voice and stand for it.
Social media marketing helps you understand your audience
Utilizing a variety of social channels creates an interaction with your customer base. By interacting with their tweets and status updates, you increase insights into their daily lives and behaviours. These insights have clear marketing benefits, because when you understand your consumers, you can produce better content which leads to more traffic.
Social media is key to customer service
Responding to your customers quickly is not really optional these days. If there is a problem with your product or service, you need to solve it right away. What is quite surprising is that few companies are meeting this expectation. Making consumers wait for a response is an irritation for them and it directly affects your profits. Consumers ideally want a response within 4 hours, yet the average response time is 10 hours. Therefore, an active and engaged social media marketing presence will aid in keeping consumers happy and keep your public image positive.
Your competition is already on social media
91% of retail brands are using a minimum of two social media platforms. So, how is your brand going to get noticed? Well, its a lot easier than you think because very few brands are doing it correctly. Posting to social media because you think you have to will get you nowhere. Having one really good social media channel rather than your competitor with four average ones is a lot better. All it takes is setting aside the time to develop your voice and strategy. Make sure to post regularly and respond to messages and comments promptly.
Social media marketing will get you more sales
Why is social media marketing considered to be important for your business? Because it will get you more sales! Social media marketing does considerably more than simply increasing brand presence. You are able to influence consumer buying decisions at various points along the sales funnel.
Social media marketing can seem like a real pain, but with the right help, it can really boost your brand and profitability. At WordFlo, social media marketing excites us. Take a look at our social media marketing packages to find out how we can help you!