Social Media & How to Market your Business on It
Social media is an incredible tool for expanding your business. Social media marketing can help you gain more exposure, increase traffic to your website, and generate leads that eventually turn into sales. Social media platforms have become increasingly popular over the last few years. Studies have shown that 90% of all internet users are active on social media.
If you’re wondering how people find out about new products or learn about a brand online, it’s probably through social networking sites like Facebook, Twitter, Pinterest, Instagram, etc. Social networking has proven to be an effective strategy to help companies gain higher rankings in search engines. In 2013, nearly 1 billion Google searches included words related to social media sites. As a result, social media engagement has a significant impact on how influential a website is.
In this blog post, we’ll cover several tips that can help you effectively use social media to grow your business. The social media platforms mentioned below are just a few of the most popular ones. There are other social media platforms out there as well; it’s up to you to find which one(s) work effectively for your business.
Who is your audience on social media?
To have any chance at succeeding with social media marketing, you need an audience first. In other words, you can’t market without knowing who your target audience is and why they should care about what you’re sharing online. This especially applies when creating social profiles on social media sites like Facebook or Twitter.
For example, let’s suppose that you own a bakery and would like to use social media to promote your product. Of course, you’ll probably want social profiles on Facebook and Instagram, but why would anyone follow you? What value are you providing to them? Maybe you can offer free recipe ideas or appetising photos of your baked goods. Thus, social media isn’t only about self-promoting; it’s also about engaging with existing customers and potential leads.
Pick your Social Media Platforms wisely!
So now that you’ve got an idea who your customers are, it’s time to create social profiles for all the social media sites where they spend their time online. Social profiles are pretty much like regular profiles, except they belong to a brand instead of an individual person.
For example, if Timmy runs a restaurant, he could set up social media accounts for his restaurant on various social networks like Facebook, Twitter, Instagram, Pinterest, etc. Social profiles only exist on social networks where users set up a profile by themselves.
Have social media buttons on your website
Aside from social profiles, you’ll also need Social Buttons for your website so that visitors can “Like” or follow your brand/business on social media sites. Social media widgets are a great way to help generate traffic and leads while keeping the focus on your website. It would be the best option if you always linked all of your social accounts together so that it’s easy for people to find and follow you no matter which network they’re using.
For example: If someone finds your restaurant on Facebook and follows you there but doesn’t know about your presence on other social networks like Google+ or Twitter, it will be more difficult for you to market your business to them. Social media widgets are also great for increasing social engagement with current customers by inviting them to connect with you on social media sites that they’re already using.
Start creating content
After setting up your social profiles and social buttons/widgets, you’ll need to create social content. Social content is the information that you share online. It can be text, images, videos or any other type of media. Social content should be relevant to your product or service so that potential leads know what your brand is all about.
For example: If Timmy owns a bakery, he could share recipes and baking tips on his company’s blog as well as photos of mouth-watering cakes on Social networks like Facebook. Social content doesn’t need to be limited to social media sites; you can also share it on your website. Provided you have social media widgets set up the way they’re supposed to be.
Here are some useful tips:
- Make social sharing buttons easy to find and use on every page of your website. It’s frustrating for visitors when they can only share some of your content but not everything else.
- Post quality social content regularly (at least once a day) on all of your profiles/widgets – don’t forget that some networks (like Facebook or Google+) will want you to post more than just status updates, so make sure you plan ahead before posting anything.
- Share unique content; social networking sites are crawling with social content available for free just about everywhere. If you want to have your social content stand out, be different from what others are posting.
- Be Social. Social media isn’t just about the business side of things. It’s also essential to engage with existing customers and potential leads, so stay active on social networks!
- Don’t be spammy! Social media is all about being personable; you want your social content to keep your visitors engaged, not bored.
- Track social engagement with tools like Google Analytics. Social media sites usually have their own analytics that will help you monitor how many people are following you on each site and what types of social content they’re engaging with most. This can aid you in making more informed decisions when planning future social content.
Social media isn’t only about self-promoting; it’s also about engaging with existing customers and potential leads. By creating:
- Social profiles/buttons for networks where your audience spends time online
- Sharing social content relevant to your product or service
- Staying active by responding to comments and engaging with social media users
Social media marketing can be an incredible way to increase social presence and generate traffic and leads for your business.
Have any social media tips of your own? Please share them in the comments below!